Toe is a men’s and women’s shoe company that offers footwear primarily produced from recycled materials such as rubber and leathers. The goal of the project was to develop a brand that captures Toe’s eco-friendly philosophy as well as their edgier shoe styles.
Era Hotel is a fictional budget boutique hotel located in Vancouver that caters to cash-conscious urban travellers. The challenge was to design approachable items keeping in mind production costs. The raw feel of the materials used, pared down colours and play with type create a casual and welcoming personality.
Orchard is a Victoria-based one off women’s wear clothing boutique that needed a contemporary, fresh identity to reflect its youthful clientelle. The store plays with the name orchard using fruits in its primary brand pattern.