joannlee.com

This is the Portfolio of

joann — Tue, 13 Sep 2011 04:23:07 +0000

The Show

joann — Wed, 08 Jun 2011 01:36:53 +0000

The Show

Branding, Print, Web

The Show is the annual fashion event held by the Fashion Graduates of Kwantlen Polytechnic University. The end product of this project consisted of a set of posters, ticket design, program booklet, VIP tags, and website. The look and feel was inspired by classic and bold fabric prints (herringbone, checkers, houndstooth) which spoke fashion without being too literal.

Spin 88.9FM

joann — Tue, 07 Jun 2011 04:12:03 +0000

Spin 88.9FM

Logo Design, Print, Web

Spin 88.9FM is Vancouver’s newest top 40′s radio station. The goal was to express the youthful spirit and playful qualities generally associated with this genre of music.

Toe Shoes

joann — Mon, 06 Jun 2011 04:31:46 +0000

Toe Shoes

Branding, Logo Design, Print, Web

Toe is a men’s and women’s shoe company that offers footwear primarily produced from recycled materials such as rubber and leathers. The goal of the project was to develop a brand that captures Toe’s eco-friendly philosophy as well as their edgier shoe styles.

Era Hotel

joann — Sun, 05 Jun 2011 01:10:41 +0000

Era Hotel

Branding, Logo Design, Print

Era Hotel is a budget boutique hotel located in Vancouver that caters to cash-conscious urban travellers. The challenge was to design approachable items keeping in mind production costs. The raw feel of the materials used, pared down colours and play with type create a casual and welcoming personality..

Orchard Boutique

joann — Sat, 04 Jun 2011 18:48:26 +0000

Orchard Boutique

Branding, Logo Design, Print

Orchard is a Victoria-based one off women’s wear clothing boutique that needed a contemporary, fresh identity to reflect its youthful clientelle. The store plays with the name orchard using fruits in its primary brand pattern.

Sage T-Shirt Graphics

admin — Fri, 03 Jun 2011 21:03:43 +0000

Sage T-Shirt Graphics

Illustration

Apparel graphics for a fly fishing company using the silhouettes of the corresponding flies to create the image its species of fish.
T-Shirts sold here.

*Created while at Mint Seattle

Pacific Cabinets

joann — Fri, 03 Jun 2011 18:55:43 +0000

Pacific Cabinets

Web

A website design for a custom cabinetry business. The client needed a fresh look for their website that established them as a current and modern cabinetry maker. The result is a refined and sophisticated website that showcased their end product throughout and provided relevant information to potential clients—something their previous website lacked.

Petit Roo

joann — Fri, 03 Jun 2011 01:27:27 +0000

Petit Roo

Packaging

Petit Roo is a high-end infant clothing line that offers quality threads for children age 0-3 years. The result was a cohesive package design that reflected sophisticated and quality.

Fashion Tailoring

joann — Thu, 02 Jun 2011 04:56:28 +0000

Fashion Tailoring

Logo Design

Logo design and business card for a local tailoring company. The previous company logo was a spool of thread. In keeping with this, a new spool containing the company’s initials was create to freshen up the existing logo.

Take a Closer Look

joann — Wed, 01 Jun 2011 18:34:22 +0000

Take a Closer Look

Illustration, Print

Initial poster design concept for Kwantlen’s 2010 Degree Show. The use of bug patterns were intended to be of intrigue and persuade the viewers to “Take a Closer Look.”

Jo + Dave

admin — Sun, 29 May 2011 21:40:54 +0000

Jo + Dave

Illustration, Print, Web

Our wedding stationery suite was designed to exude cheerfulness and a fun presence through the use of colour, simplicity, and illustrations. We wanted our stationery to represent our non-traditional, laid back personalities as well as the the casual nature of the big day. The stationery set includes a invitation, map, RSVP postcard, and bellyband. Also created for the event were place cards, escort board, guestbook postcards, and table numbers.

Personal Project

joannlee.com

This is the Portfolio of

The Show

The Show

Branding, Print, Web

Spin 88.9FM

Spin 88.9FM

Logo Design, Print, Web

Spin 88.9FM is Vancouver’s newest top 40′s radio station. The goal was to express the youthful spirit and playful qualities generally associated with this genre of music.

Toe Shoes

Toe Shoes

Branding, Logo Design, Print, Web

Toe is a men’s and women’s shoe company that offers footwear primarily produced from recycled materials such as rubber and leathers. The goal of the project was to develop a brand that captures Toe’s eco-friendly philosophy as well as their edgier shoe styles.

Era Hotel

Era Hotel

Branding, Logo Design, Print

Orchard Boutique

Orchard Boutique

Branding, Logo Design, Print

Orchard is a Victoria-based one off women’s wear clothing boutique that needed a contemporary, fresh identity to reflect its youthful clientelle. The store plays with the name orchard using fruits in its primary brand pattern.

Sage T-Shirt Graphics

Sage T-Shirt Graphics

Illustration

Apparel graphics for a fly fishing company using the silhouettes of the corresponding flies to create the image its species of fish. T-Shirts sold here. *Created while at Mint Seattle

Pacific Cabinets

Pacific Cabinets

Web

Petit Roo

Petit Roo

Packaging

Petit Roo is a high-end infant clothing line that offers quality threads for children age 0-3 years. The result was a cohesive package design that reflected sophisticated and quality.

Fashion Tailoring

Fashion Tailoring

Logo Design

Logo design and business card for a local tailoring company. The previous company logo was a spool of thread. In keeping with this, a new spool containing the company’s initials was create to freshen up the existing logo.

Take a Closer Look

Take a Closer Look

Illustration, Print

Initial poster design concept for Kwantlen’s 2010 Degree Show. The use of bug patterns were intended to be of intrigue and persuade the viewers to “Take a Closer Look.”

Jo + Dave

Jo + Dave

Illustration, Print, Web

Logos

Logos

Logo Design

Various logo work.

Apparel graphics for a fly fishing company using the silhouettes of the corresponding flies to create the image its species of fish.
T-Shirts sold here.

*Created while at Mint Seattle